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Law

College Sports Is Becoming a Business. The Infrastructure Is Finally Catching Up.

College sports is evolving beyond NIL deals. From Central Michigan's compliance technology to EA Sports licensing costs, athlete partnerships, eligibility litigation, and roster budgets, five developments reveal how business, law, and financial discipline are reshaping college athletics. Analysis from Canaan Holdings LLC.

Marcus Coleman, CFP®

2 hours ago7 min read

CANAAN HOLDINGS LLC
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LEGAL NOTICE: Canaan Holdings LLC oversees affiliated businesses providing business advisory, sports management, and family services. Each separately organized entity maintains distinct contractual and legal responsibilities. Professional engagements are governed by applicable written agreements.

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