Sports Business & Economics

College sports is generating unprecedented financial opportunities, but is the infrastructure keeping up? Marcus Coleman, CFP®, founder of Canaan Holdings LLC and former Syracuse University Division I football player, examines NCAA eligibility lawsuits, NIL contracts, playoff expansion, athlete compensation, and the financial systems needed to turn short-term earnings into long-term economic opportunity.

College sports is evolving into a sophisticated business, and the infrastructure supporting athletes is finally catching up. From NIL compliance technology and payment platforms to athlete licensing, eligibility litigation, and financial oversight, Canaan Holdings LLC examines the systems reshaping college athletics and why stronger financial infrastructure matters for athletes, universities, and the future of the industry.