College sports is generating unprecedented financial opportunities, but is the infrastructure keeping up? Marcus Coleman, CFP®, founder of Canaan Holdings LLC and former Syracuse University Division I football player, examines NCAA eligibility lawsuits, NIL contracts, playoff expansion, athlete compensation, and the financial systems needed to turn short-term earnings into long-term economic opportunity.

College athletes are fighting for more than eligibility. They're fighting for economic opportunity. From Ohio's challenge to NCAA eligibility rules to emerging NIL payment technology, college sports is entering a new financial era. Explore how eligibility disputes, athlete contracts, taxes, and compensation systems are reshaping the economics of college athletics and why financial literacy, transparency, and structure matter more than ever.