College sports is generating unprecedented financial opportunities, but is the infrastructure keeping up? Marcus Coleman, CFP®, founder of Canaan Holdings LLC and former Syracuse University Division I football player, examines NCAA eligibility lawsuits, NIL contracts, playoff expansion, athlete compensation, and the financial systems needed to turn short-term earnings into long-term economic opportunity.

College athletics is entering a new financial era, but are universities and athletes prepared? Drawing on his experience as a former Division I football player and CFP® professional, Canaan Holdings LLC founder Marcus Coleman examines NIL compensation, revenue sharing, university budgets, athlete contracts, and the importance of building long-term financial security. The opportunity is bigger than the game. Strategy Follows Structure.