top of page


College Sports Is Becoming a Business. The Infrastructure Is Finally Catching Up.
College sports is evolving into a sophisticated business, and the infrastructure supporting athletes is finally catching up. From NIL compliance technology and payment platforms to athlete licensing, eligibility litigation, and financial oversight, Canaan Holdings LLC examines the systems reshaping college athletics and why stronger financial infrastructure matters for athletes, universities, and the future of the industry.
Marcus Coleman, CFP®
4 days ago7 min read


College Athletes Are Fighting for More Than Eligibility. They're Fighting for Economic Opportunity.
College athletes are fighting for more than eligibility. They're fighting for economic opportunity. From Ohio's challenge to NCAA eligibility rules to emerging NIL payment technology, college sports is entering a new financial era. Explore how eligibility disputes, athlete contracts, taxes, and compensation systems are reshaping the economics of college athletics and why financial literacy, transparency, and structure matter more than ever.
Marcus Coleman, CFP®
5 days ago5 min read
bottom of page