College Athletics Finance | Canaan Holdings LLC

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College Sports Is Becoming Big Business. Are Athletes and Universities Financially Prepared?

College Sports Is Becoming Big Business. Are Athletes and Universities Financially Prepared?

College Sports Is Becoming Big Business. Are Athletes and Universities Financially Prepared?

Marcus Coleman, CFP®, former Syracuse Division I football player and founder of Canaan Holdings LLC, examines NIL endorsements, revenue sharing, athlete contracts, taxes, and the financial discipline needed to protect college sports' future.

Marcus Coleman, CFP®

1 day ago5 min read

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LEGAL NOTICE: Canaan Holdings LLC oversees affiliated businesses providing business advisory, sports management, and family services. Each separately organized entity maintains distinct contractual and legal responsibilities. Professional engagements are governed by applicable written agreements.

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